Wednesday, September 16, 2009

Buzz about the New WIC Food Package

A half-million women, infants and children in Florida will soon be seeing changes in their WIC food prescriptions. So reports WTVY in a story about the changes about to happen. The changes will help reinforce nutrition education messages, says the Bay County, Florida Department of Health.

Over in Oklahoma, the Muscogee Phoenix reports on the implementation of the new food package, set for October 1. Should have happened years ago, says one Oklahoma official.

The San Antonio Express-News calls it WIC's "own version of healthcare reform, in reporting on the new food package this past Sunday.

"Kudos to the USDA for designing health-boosting packages that leave little room for error," the Express-News reports. The article even details the bonus benefits for breastfeeding.

It's great to see WIC garnering well earned media attention. Especially for an effort that took so long and was labored over by so many. The proof of the success of the new package will be in the implementation by all WIC agencies. We wish them well.

Posted by Bob September 16, 2009 6:44 pm

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For more information on the implementation of the new food package, check out Breakout Session 7, "Case Study: Implementing the New WIC Food Package (Horror Stories vs. Success Stories), Tuesday, November 10, 10:15 at the EBT The NextGeneration Education and Training Conference in New Orleans. For more information, or to register, click here.

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